Stand
8.G10
Al Fakher
AIR, a global leader in social inhalation, featuring Al Fakher, the world’s #1 shisha brand & others
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At AIR, we bring tradition and innovation together to define the future of inhalation.
Led by our flagship brand, Al Fakher, we’ve honored our legacy in traditional shisha molasses while taking it to the next level with our expertly curated Crafted Mixes. We continue to expand into new mediums to keep up with emerging category trends – discover innovations like Crown Switch, our rechargeable vape and pod system, and Al Fakher Nicotine Pouches, tobacco-free and infused with our iconic flavors. Also featuring OOKA Pro, the world’s first charcoal-free pod-based shisha, designed by Al Fakher specifically for the global hospitality industry. AIR’s portfolio also includes Shisha Kartel, Kloud King, and nicotine-free Zodiac, creating incremental opportunities within traditional shisha.
With advanced manufacturing capabilities, notably in the UAE and Poland, and a dedicated RDD laboratory in Dubai, AIR is built for scale, speed, and quality.
Partnering with AIR means tapping into the full spectrum of inhalation experiences and unlocking new opportunities in a growing category.
Our products
We sell products in the following categories:
AL FAKHER COLLECTIONS
AL FAKHER SIGNATURE COLLECTION
Our best-selling classics, trusted by lounges, retailers and consumers worldwide. The Signature Collection features Al Fakher’s bestsellers, globally loved staples that drive repeat business.
AL FAKHER MIXERS
Give your menu more flexibility with our range of mono-flavors. Al Fakher Mixers are essential tools for seasoned shisha masters at lounges looking to offer personalized, custom mix-and-match shisha sessions.
AL FAKHER CRAFTED MIXES
This expertly curated blended collection by our top shisha masters delivers a layered, elevated shisha experience. Each mix is a testament to craftsmanship, creativity, and deep understanding of what makes a session unforgettable.
AL FAKHER FEATURING SNOOP DOGG
Al Fakher x Snoop Dogg is the unexpected collaboration that is redefining the shisha industry. When two legends come together, the result is nothing short of exceptional. Snoop’s strong influence in music, lifestyle & smoking culture is aimed to grow reach and penetration for the Al Fakher brand by attracting new customers and pop-culture-savvy Gen Z and millennial consumers.
AL FAKHER NICOTINE POUCHES
Tobacco-free and infused with Al Fakher’s signature flavors, our nicotine pouches offer high moisture and an invigorating buzz anytime, anywhere. Available in 6mg, 10mg, 15mg strengths. This high-growth category is expected to see a market CAGR of 30% by 2030 – partnering with a brand like Al Fakher brings credibility and equity to your portfolio when entering new categories.
AL FAKHER CROWN SWITCH VAPE
With switchable pods, bold flavor, 5x more cloud, and the cleanest nicotine delivery system, Crown Switch unleashes the true taste of shisha, powered by patented Quantum Vape Technology™. Al Fakher’s first rechargeable pod system with disposable pods, launching in Germany in late 2025.
OOKA PRO
Since modernizing shisha in 2023 with its charcoal-free design, advanced heat technology, and pods filled with real molasses (includes tobacco pods & nicotine-free options), OOKA continues to push boundaries with the launch of OOKA Pro – a bespoke device built for the fast-paced hospitality industry. Attract new guests, increase revenue, and simplify service with every session – no specialized staff required.
SHISHA KARTEL
Shisha Kartel is made for lounges and retailers who want to offer something bold, different, and designed to disrupt the shisha game. Unapologetic, unforgettable, and bursting with flavor – fusion fantasy flavors, blended with attitude.
ZODIAC
Crafted from tea leaves and rose petals, Zodiac delivers smooth, flavorful sessions without nicotine or tobacco. Ideal for lounges and retailers looking to expand into mindful indulgence with a premium twist, catering to a modern audience. With a range that includes well-loved classics like Two Apples as well as contemporary blends, tobacco-free shisha has never tasted better.
Your contact persons
Thomas Jaouen
