Panel – Driving Change: Responding to the Unmet Needs of Heated Products

Moderation: Tim Phillips, TobaccoIntelligence/Tamarind Intelligence

• Maaran Nadarajah, Innovations Director, Filtrona
• Aron Byrne-Carter, Managing Director, NGP Trends
• Bruno Stefani, New Generation Product Marketing & Sales, SWM International

This panel brings together industry experts to discuss market trends, as well as the unmet needs and challenges faced by new entrants aiming to launch heated products. Panelists will explore how collaboration and innovation can unlock new value for brands. Attendees will gain deeper insight into how cross-sector partnerships are driving progress across this smoke-free market segment.