The Future of Nicotine: Science, Perception & Consumer Reality

Host of the session:

Sarah Marking, Co-Founder and Chief Strategy Officer Sanova

Panelists: 

• Beth G. Oliva, Partner Fox Rothschild
• Dr. Jessica Zdinak, Chief Research Officer, Owner Applied Research and Analysis Company (ARAC)
• Victoria Taverner, Scientist Sanova 
• Liz Frank, Director of Business Relations & Operations Ki Bio

The Future of Nicotine: Science, Perception & Consumer Reality explores how evolving regulatory frameworks, scientific evidence, and consumer behaviors are shaping the next generation of nicotine products in the U.S., Europe, and around the world.

The discussion will examine the latest developments in regulatory science, global and U.S. policy trends, and the implications for product innovation, market access, and public health. 

Bringing together international experts, this panel will discuss how robust scientific evidence and proactive regulatory strategies can be a competitive advantage, enabling companies to navigate complex compliance requirements while building credibility with regulators and consumers. 

Attendees will gain practical insights into leveraging science and compliance to meet evolving regulatory expectations and strengthen business strategy for long-term growth.

Let’s get prepared for the next wave of change.