Tobacco-Free Nicotine Pouches may offer even greater Public Health Benefits compared to Snus

Company: Imperial Brands

Swedish snus is well known for its role in reducing smoking-related harm – but could tobacco-free nicotine pouches go even further? In this session, Imperial Brands shares new scientific findings that directly compare the two products. Discover how these modern, tobacco-free alternatives might reshape the risk landscape – and what that means for consumers, regulators, and the future of tobacco harm reduction.