Intertabac.
Podcast.
The industry to listen to.
Insights, trends and voices from the world of tobacco and luxury food retail – compact, up-to-date and to the point.
Welcome to the official InterTabac Podcast!
Whether you are a specialist retailer, manufacturer or industry insider – our podcast brings the most important topics in the international tobacco industry directly to your ears. You can look forward to exciting discussions with experts, exclusive trade fair previews, market developments and background information on products, politics and innovations.
Stay informed – anytime, anywhere.
the current highlights
Hugo Azinheira, Filtrona
In this episode, Hugo Azinheira of Filtrona discusses with host Thomas Schmid the company’s pioneering work in sustainable, plastic-free filters for the tobacco industry. Driven by the EU’s Single Use Plastics Directive (EUSUPD), Filtrona invested in R&D to launch the ECO range of biodegradable filters, using both new and historical materials. The conversation highlights how regulatory changes have spurred industry demand for sustainable solutions and how Filtrona’s innovation center in Indonesia accelerates product development and customer collaboration. Hugo also outlines Filtrona’s ambitious ESG goals, including carbon neutrality by 2040 and net zero emissions by 2050, and notes the company’s remarkable achievements in reducing emissions and waste. The episode emphasizes the importance of industry-wide cooperation and Filtrona’s commitment to embedding ESG values throughout its operations, positioning the company as a leader in the transition to sustainable filter solutions.
Wael Safi, Altria Managing Director
Altria has launched the “Connect and Transform” initiative to accelerate its shift away from traditional tobacco products and drive innovation by connecting with external partners. Wael Safi, Altria’s Managing Director of Open Innovation and Venture Growth, explains that the program is designed to identify company needs, connect with outside experts, startups, and inventors, and bring in new capabilities to transform the business.
The initiative stands out for its intentional approach: Altria clearly defines its needs through “needs briefs,” actively seeks out relevant partners, and maintains ongoing relationships even if there isn’t an immediate fit. Success stories include leveraging AI to speed up concept validation, resulting in faster and more cost-effective innovation.
To get involved, interested parties can visit Altria’s website, review the needs briefs, and submit a non-confidential pitch or concept outline that demonstrates their capability and relevance to Altria’s needs. Aiming for a win-win partnership, the program is open to a wide range of collaborators, but emphasizes the importance of practical, demonstrable solutions over just ideas.
Jordan Herring, Founder & CEO Hidden Valley Genetics
Thomas Schmid interviews Jordan Herring, CEO of Hidden Valley Genetics, discussing the rapid changes in Thailand’s cannabis laws. In 2022, Thailand became the first Asian country to legalize cannabis, creating a booming industry but with little regulatory framework. In June 2025, the government reversed course, making recreational use illegal again and restricting cannabis to medical use only, which now requires medical prescriptions and on-site doctors at dispensaries. The interview highlights the economic, legal, and social consequences of these policy shifts, the struggles of small business owners, and the ongoing adaptation of the industry to new regulations.
Delving deep, Jordan explains the real-life impact on the industry, especially small dispensaries unable to afford medical staff, leading to thousands of closures. The conversation covers the challenges of compliance, the effect on local and export markets, and the persistence of a black market. Jordan also details his involvement with THIPA, an industry group that helped shape new regulations and secure Thailand’s status as a legal exporter of medical cannabis.
You can always find more episodes on Spotify and Apple Podcasts.
