Successful Anniversary Year: 40 Years of InterTabac
InterTabac could look back on a forty-year history this year. This history gained it the leading market position. "InterTabac is today the world’s flagship trade fair of the industry and confirmed that again in 2018, " said Sabine Loos, CEO of Westfalenhallen Dortmund GmbH. 12,500 trade visitors from all continents on Earth were again guests in the exhibition halls. Besides InterTabac, InterSupply, the trade fair for the production of tobacco goods and e-cigarettes, was co-located in Hall 3B for the fourth time. InterTabac itself occupied more exhibition halls than ever before and, for the first time, the Westfalenhalle event arena.
InterTabac presented itself as THE international forum of the industry in 2018. 45 per cent of all trade fair visitors meanwhile come from abroad. The percentage of foreign visitors has never been higher. It again increased by 4 percentage points in 2018 compared to the previous year.
Trade visitors came from, for example, the USA, Canada, Brazil, Chile and Colombia and Africa, including Morocco, Egypt and Nigeria, to Dortmund. Asian visitors came from countries like China, India, Indonesia and Hong Kong. The Middle East was represented by visitors from Israel, Saudi Arabia and the United Arab Emirates. There were also visitors from Australia and New Zealand. European guests came from, for example, France, Great Britain, Italy, Austria, Poland and the Benelux countries.
Besides the many international guests at the trade fair, there were also again trade visitors from almost all German states. Larger visitor groups came from, for example, Lower Saxony, Bavaria, Baden-Wurttemberg, Hesse and Rhineland-Palatinate.
A total of 625 exhibitors from 54 countries showcased their products and services at the Dortmund Exhibition Centre from 21 to 23 September, an increase of about 12 per cent compared to the previous year. The trade visitors honoured the internationality of the trade fair by giving it an average rating of 1.9 within the scope of the visitor survey conducted by an independent exhibition market research institute.
“Even better than in 2017”
InterTabac completely fulfils the purchasing and information needs of the industry. 91 per cent of the trade visitors stated that their visit to InterTabac was worthwhile. The visitors were also satisfied with the presence of market leaders at InterTabac and gave that a ‘good’ rating. The percentage of visitors who rated InterTabac even better than the year before increased.
The largest visitor groups in 2018 again came from the retail sector, followed by the wholesale sector and the industrial sector. The largest professional groups were again entrepreneurs, managing directors and departmental managers. Nine out of ten are involved in purchase decisions at their companies in an advisory, co-deciding or decision-making capacity.
The range of products and services at InterTabac was rated as ‘good’ by the visitors. Product preferences were also reflected by InterTabac’s extended range in the halls covering the Next Generation Products. In 2018, visitors were mainly interested in: cigarillos/cigars/cigarettes e-cigarettes/e-shishas, liquids, smoking accessories and cigarette paper, Next Generation Products and fine-cut tobacco.
NGP Presentation in Record Size
InterTabac 2018 showcased Next Generation Products on a record-sized exhibition area extending across the Westfalenhalle event arena and Halls 2 and 3A. The trade visitors were also able to access the trade fair directly from the main entrance of the Westfalenhalle event arena if they wanted to get straight to the NGPs.
The implementation of the NGP focus appealed to Dac Sprengel, Managing Director of the German Association of E-cigarette Retailers (VdeH): “I am delighted. The organisation of the trade fair worked perfectly. The Westfalenhalle event arena was an exhibition highlight. The large stands attracted the visitors straight away. The trade visitors were very satisfied. They appreciated the large entrance to the e-cigarette area. Exhibitor business was good. That was the best InterTabac to date.”
Dustin Dahlmann, Chairman of the Board of the German Alliance for Tobacco-Free Enjoyment (Bündnis für Tabakfreien Genuss), summarised happily: "We are meanwhile delighting the trade visitors with e-cigarettes in three halls. It is good to know that the trade fair takes the industry’s growth into account. We say: ‘Keep that up’ and show all retailers and wholesalers that not only the smokers but also the trade should switch to e-cigarettes. "
More visitors want to also visit InterSupply
54 per cent of the InterTabac visitors, hence an increase of 6 percentage points compared to the previous year, stated that they also wanted to visit InterSupply. 114 exhibitors from 35 countries exhibited there. Visitors to the trade fair in Hall 3B were primarily interested in raw tobacco, flavours and additives, packaging materials and machines for the production of e-cigarettes and tobacco goods.
The percentage of trade visitors who regarded this year’s InterSupply as being even better than last year’s increased, just like the rating for InterTabac – a clear sign of a positive trend for the young, promising trade fair.
In view of the co-location of InterTabac and InterSupply, trade visitors were again asked: "How do you rate the possibility of informing yourself about all topics – from the specific raw material to the finished product – in a single place and at the same time?” The result was as positive as in the previous year. The visitors gave the concept a rating of 1.9.
After the trade fair is before the trade fair. Many exhibitors and trade visitors have therefore already saved the date in 2019. Next year, InterTabac and InterSupply will take place from 20 to 22 September. 91 per cent of the trade visitors already stated that they would come again next year.
InterTabac 2018 – Conclusion by the Partner Associations
Thomas Schäfer, Managing Director of the Trade Association of North Rhine Westphalia / Westphalia- Munsterland:
“40 years of InterTabac – the success continues. In 2018, it again proves to be true that the trade fair is the meeting place of the tobacco world. InterTabac further develops at a high-quality level year after year to the benefit of the retail, wholesale and industrial sectors and to the advantage of Dortmund as an excellent trade fair location. We thank all exhibitors and visitors. Our special thanks go to the trade fair team of the Dortmund Exhibition Centre that has continuously improved this already unique trade fair and thus quickened InterTabac’s great success.”
Dieter C. Rangol, Managing Director of the German Association of Tobacconists:
“With its 40th edition, InterTabac has again impressively demonstrated that a trade fair is the reflection of the range of products and services offered by a sector. It is especially the diverse range of the cultural asset of tobacco offered by this flagship trade fair that makes it the most important sector platform for tobacconists to update and optimise their tobacco assortments. The record-breaking exhibition area for Next Generation Products also allowed tobacconists to extend their know-how and consulting competence in this new assortment segment."
Michael von Foerster, CEO of the Association of the German Smoking Tobacco Industry:
"InterTabac has again fulfilled the expectations of our members in every respect and confirmed once more that Dortmund is an important international trade fair location for our medium-sized companies. "
Bodo Mehrlein, Managing Director of the German Association of the Cigar Industry:
"40 years of InterTabac are also 40 years of an optimum platform for our medium-sized member companies and the cultural assets of cigarettes and cigarillos. That was again confirmed in 2018. "
Jan Mücke, Managing Director of the German Association of the Cigarette Industry (DZV):
"InterTabac was able to grow again this year. The ever-increasing product variety ranging from classic cigarettes, cigars and pipe tobacco to shishas, new tobacco heaters and e-cigarettes shows a lively and highly innovative industry that offers the right product for all sorts of smoking and vaping enjoyment desires. The German Association of the Cigarette Industry (DZV) extends its thanks for the successful 40th edition of InterTabac and its sincere congratulations on the anniversary. "
Peter Woermann, Managing Director at Woermann Cigars:
"I am very positively surprised; the trade fair went much better than last year. I was constantly talking to international customers. InterTabac is the most important trade fair of the industry and has long since beaten the trade show in Las Vegas. "
Christian Hinz, Managing Director at GIZEH Raucherbedarf:
"InterTabac is becoming increasingly international. For us, the 2018 trade fair was better than last year. Suppliers also came over from InterSupply – that saved me a few appointments after the trade fair. All important market players were represented at InterTabac 2018 and the quality of the trade visitors is getting increasingly better. "
Christoph A. Puszkar, Marketing and PR Manager at 5th Avenue:
"We are satisfied with the 2018 trade fair. It was a very pleasing anniversary year. The number of visitors at our stand was good. "
Frederik Vandermarliere, Managing Director at J. Cortès & Oliva Cigars:
"This year’s participation in InterTabac was something very special for us because we could welcome our guests on a completely new ‘J. Cortès & Oliva’ stand that tells the story of our two families. InterTabac again proved to be the best location for meeting with our partners and customers. We will see each other again next year! "
Alexander Eckert, Managing Director at VAUEN Vereinigte Pfeifenfabriken Nürnberg:
"Our new products were well received at the trade fair. The Tube pipe model, for example, attracted much attention. Our exhibition hall was well visited; there was a lot happening. "
Marc von Eicken, Managing Director of Joh. Wilh. von Eicken GmbH:
"We are satisfied with InterTabac 2018. Many existing customers and also new customers came here. Our participation in the trade fair is definite. "
Ulrich Kotschenreuther, Managing Director at AKRA Kotschenreuther:
We have achieved all our goals at InterTabac. Our stand personnel and I were always busy and holding talks. InterTabac 2018 was very successful for us. A very good anniversary trade fair! "
Henning Sievers, Managing Director at Innocigs:
"InterTabac 2018 was a complete success for us. We were able to convince many potential customers of our products in the centre of the well-visited Westfalenhalle event arena. We already look forward to next year and thank all visitors and potential customers. "
Michael Goch, Chief Visionary Officer at XEO:
" The e-cigarette segment at the trade fair developed further. The quality of the trade visitors increased once again. "
Arne Wendemuth, B2B Trade Marketing Manager NGP at Reetmsma Cigarettenfabriken:
" We presented our new product called ‘blu’ here in preparation for the national rollout and received good feedback from the retailers. We are also very satisfied with the location in the Westfalenhalle event arena. We said right from the start: If we exhibit, it must be in the legendary Westfalenhalle event arena. We are very satisfied with the trade fair – a really great event. "
Nihat Kanat, Managing Director at Adalya Tobacco International:
" We had about 300 sqm of exhibition space in Hall 8 and it was crowded all the time. The visitor demand was very good. The tobacconists could try out the new products before they are launched onto the market. We have customers in 53 countries, about half of the countries were represented here. There was a large number of visitors in the hall, many of them were young. "
Lutz Dörning, Managing Director at Hertz & Selck:
"We liked InterSupply very much. It is a large networking platform. We also depend on contacts with other manufacturers and on sector information. Existing customers came to ask about projects but there were also new customers. We are satisfied with the 2018 trade fair. "
Dorothea P. Gleoudi, Managing Director at Nicos Gleoudis Kavex:
"We were first-time exhibitors at InterSupply. It is a good trade fair; we are satisfied. The trade fair expanded and will continue to grow. "
Stefan Hahn, new Managing Director at HEINEN-KÖHL:
"We attended the first InterSupply trade fairs as visitors; this time we came as first-time exhibitor. Everything was good – organisation, registration, support. We are satisfied and are very likely to come again. "