After-show review: InterTabac & InterSupply are back – with 12,100 visitors celebrating the comeback of the year in Dortmund
The comeback of the year was a runaway success, as InterTabac and InterSupply picked up where they left off two years ago when Covid struck. The twin shows returned between 15 and 17 September with an even more varied supporting programme and over 600 exhibitors – including around 160 first-timers. And there’s more: the world's largest trade fair for tobacco products and smoking accessories and the international trade fair for the production of tobacco goods, e-cigarettes, pipes and shishas attracted 12,100 visitors – another excellent result. “These superb figures and the consistently favourable opinions voiced within the industry show that, even after the compulsory two-year break, the twin shows in Dortmund remain the foremost meeting place for the global tobacco industry,” said Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe which owns and operates the Messe Dortmund venue.
Dortmund, 20 September 2022 – InterTabac, the world's largest trade show for tobacco products and smoking accessories, and the InterSupply which covers the manufacturing processes behind tobacco products, e-cigarettes, pipes and hookahs were back with a vengeance between 15 and 17 September, occupying nine halls at the Messe Dortmund exhibition centre. The global flagship shows for the tobacco industry attracted over 600 exhibitors from 69 countries and included around 160 first-time exhibitors at the venue, some of whom were presenting their products to a European audience – or indeed outside their home countries – for the first time ever. Innovations such as the International Cigar Pavilion and the now even more varied supporting programme were also extremely well received and well attended by visitors to the shows.
“The overall environment was difficult. The global political situation, faltering supply chains, the Covid pandemic and visa problems posed enormous challenges for the participants and for us as organisers. With this in mind, we're absolutely delighted that the shows have actually been able to improve on 2019,” reported Sabine Loos, referring to the high levels of exhibitor satisfaction. In fact, over 92% of InterTabac exhibitors were already able to say they want to take part again. This figure represents another year-on-year increase on 2019. InterSupply also reported significant growth in satisfaction levels, with nearly 90% of exhibitors already making plans to come again next year – another 7% increase since last time.
Large numbers of international visitors at the shows
This year, the who's who of the global tobacco industry was back in Dortmund, including well-known representatives of producers, wholesalers and the retail trade. A total of 12,100 visitors from home and abroad flocked to Dortmund, representing all major core target groups and business sectors including the classic tobacco retail trade as well as service station operators and newsagents. At nearly 50%, the proportion of visitors travelling from abroad to attend InterTabac and InterSupply was extremely high and included a major contingent from the US and Canada. The twin shows also registered high numbers of visitors from Asia, especially China, India, Indonesia and Japan. South and Central America, too, were represented strongly by visitors from countries such as Chile, Brazil, Argentina and Mexico.
InterTabac and InterSupply again recorded a high number of European visitors from Spain, Belgium and the Netherlands, Italy, France and Turkey. The response from within Germany was also great, accounting for around 50% of visitors. “So after the time-out due to Covid, we saw a high level of interest in catching up on new topics and trends in person at InterTabac & InterSupply, and enthusiasm at finally being able to engage person-to-person within the industry once again. This year once more, many visitors from the classic retail trade took the opportunity to connect with their colleagues and gain inspiration for their own line-ups,” added chief show organiser Sabine Loos.
International superstars at InterTabac: Mike Tyson, Ralf Moeller and Dan Bilzerian
This year, several international superstars from the US and Germany graced the comeback of the twin shows, with former world boxing champion Mike Tyson visiting the Futurola stand at InterTabac to promote his own collection, and German Hollywood actor and former body-builder Ralf Moeller appearing as a star guest, making himself available to visitors and posing for joint photos at the social media wall in the venue's ultra-modern North Entrance complex. Also appearing at InterTabac was US professional poker player Dan Bilzerian who boasts over 33.5 million followers on Instagram alone.
Thomas Schäfer, Chief Executive of the North Rhine Westphalia Retailers' Association, summed up his thoughts on behalf of the retail trade, saying: “InterTabac 2022 has remained true to its reputation of being the world's leading tobacco industry trade show.” Covid and war have been posing unimagined challenges to retailers. “In times like these, it's all the more important for us to engage person-to-person and to work together on solutions and innovations that will position us securely for the future. Nowhere else is it as easy for retailers to touch base with international manufacturers and suppliers, and get a compact overview of what the entire tobacco industry has to offer.”
Classic segment out in force again
International exhibitors from all relevant parts of the tobacco industry presented their businesses across a total of nine halls. The classic segment – featuring cigars, cigarettes, pipes, pipe tobacco and fine cut tobacco – was out in strength again this year. In Halls 4 to 7, exhibitors showed products such as selected cigars from family-run hand-made production facilities, limited editions and new, high-quality designs for pipe lovers. In the adjacent Hall 6, visitors found everything associated with the 'point of sale'. Here, various exhibitors were to be found, addressing the specialist retail sector and large wholesalers.
Just how happy tobacco retailers were with InterTabac 2022 was underlined by Steffen Kahnt, Member of the Board of Management of the German Federal Association of Tobacco Retailers (BTWE): “This year again, InterTabac was the leading platform for specialist retailers when it comes to innovations, networking and placing orders across all product segments. The variety on offer at InterTabac – from the main classic range to next-generation products – is simply unparalleled. In Dortmund you don't have to hunt down the trends – they're all here in open view. This presence and the personal interaction at the venue in Dortmund are just what the industry needs when it comes to working together to shape the future of tobacco as a cultural asset.”
NGPs still in vogue
Complementing the classic segments, the fashionable next-generation products (NGPs) were on show again this year, with a wide variety of heat-not-burn products, everything related to vaping, e-cigarettes and e-liquids, as well as potentially risk-reduced products (PRRPs) and cannabidiol (CBD) on show in the Westfalenhalle and in Halls 1 and 2. As in previous years, the opportunity to sample different products and flavours was again very much encouraged, enabling retailers, wholesalers and many other businesses to draw inspiration for their own ranges – even beyond the classic segment. “The NGP segment is a broad movement within the industry, and InterTabac & InterSupply are reflecting this by including an increasing number of exhibitors from this part of the market,” explained Sabine Loos. And that's not all, because Hall 8 and part of Hall 6 played host this year to shisha/hookah suppliers and associated accessory products. “Hookahs are very much still in vogue, and the range of products in this area was correspondingly diverse,” the chief show organiser continued.
Hall 3 was home to InterSupply, showcasing everything associated with the processes behind tobacco products. Messe Dortmund launched this international trade fair focussing on the production of tobacco goods, e-cigarettes, pipes and shishas back in 2015. At this, the 6th InterSupply, exhibitors once again presented their ranges of products for the production, processing and packaging of tobacco and liquids.
Extensive supporting programme appealed to visitors
For the second time, the twin shows featured a comprehensive programme of events covering all the current topics and challenges facing the industry. It was developed in conjunction with leading industry experts and thus offered real added value for all trade visitors. “After the first supporting programme was so well received at the last show in 2019, we've developed and expanded it. The offering, which centres on information and interactive sessions, went down well with visitors, and the events were all very well attended,” added Sabine Loos.
In the classic segment, for example, people once again had the opportunity to sample, smoke and sniff at the Cigar & Rum Pairing, with experts combining unusual ingredients to create entirely new taste experiences for trade visitors, also offering ideas for customer advisory sessions in the retail trade – among other things in combination with spirits. The 'Speed Fire Presentations on NGPs' produced in collaboration with DTZ featured a number of up-and-coming newcomers in the new-generation products segment. Naturally, the political situation in the tobacco market also featured prominently in the programme, with the European Confederation of Tobacco Retailers (CEDT) holding an open discussion forum on cutting-edge topics such as nicotine pouches, cannabis light, tobacco heaters and e-cigarettes.
“The global Covid pandemic has been a major challenge for the tobacco industry – and others – over the past two years, but we've used the break to our advantage and developed a lot of new content. Visitor take-up of offerings – both new and proven – at the twin shows has been superb, and people have been taking the opportunity once again to cultivate contacts and do business. Feedback from the industry has been absolutely great, and when you look at the stand bookings and ticket sales, it's clear the industry is still 100% behind InterTabac & InterSupply. I'm already looking forward immensely to InterTabac & InterSupply in 2023,” beamed Sabine Loos as she looked back at this year's shows.
Interested exhibitors and trade visitors please note: next year's InterTabac & InterSupply will be held between 14 and 16 September 2023 – naturally at Messe Dortmund.
All news and highlights of the shows and up-to-the-minute information can be found on the show websites (InterTabac/InterSupply), on the online platform Business Insights, on LinkedIn and directly via newsletter InterTabac/InterSupply.
What the associations and partners had to say
Michael von Foerster, Chief Executive of the German Smoking Tobacco Industry Association (VdR):
“The global situation remains tense due to the war in Ukraine and the Covid crisis, making it all the more important to go ahead with InterTabac 2022. At this year's show, it was once again evident that family-run businesses with tobacco expertise matured over generations form the heart of the German tobacco industry. This must now be protected so that SME-style craftsmanship will continue to be as impressively represented at InterTabac in future as it was this year.”
Jan Mücke, Chief Executive of the German Association of the Tobacco Industry and Next-Generation Products (BVTE):
“This InterTabac was a runaway success, and we were able to marvel at the innovative strength of our industry both in the classic ranges and in the NGP segment. Society and the economy are in a state of upheaval, and this year's show has illustrated that the entire tobacco industry is united as we go through it. With new ideas, solutions and innovations, the nicotine and tobacco industry is getting ready for a sustainable future.”
Bodo Mehrlein, Chief Executive of the German Cigar Industry Association (BdZ):
“The return of InterTabac in 2022 was a great event for all the small and medium-sized cigar and cigarillo exhibitors here. The début of the International Cigar Pavilion provided the ideal atmosphere for international manufacturers, distributors and retailers to make new contacts, meet long-standing colleagues again in person and do business together. That's something you only get at the twin shows in Dortmund.”
Steffen Kahnt, Member of the Board of Management of the German Federal Association of Tobacco Retailers (BTWE):
“This year again, InterTabac was the leading platform for specialist retailers when it comes to innovations, networking and placing orders across all product segments. The variety on offer at InterTabac – from the main classic range to next-generation products – is simply unparalleled. In Dortmund you don't have to hunt down the trends – they're all here in open view. This presence and the personal interaction at the venue in Dortmund are just what the industry needs when it comes to working together to shape the future of tobacco as a cultural asset.”
Dustin Dahlmann, Chairman of the Alliance for Tobacco-Free Enjoyment (BfTG):
“The large number of e-cigarette exhibitors and the fact that vaping was featured in various programme items at InterTabac 2022 is very pleasing for us at the Alliance for Tobacco-Free Enjoyment and underlines the high relevance of this topic. For the e-cigarette industry, InterTabac continues to be the ideal platform for making and maintaining contacts.”
Oliver Pohland, Chief Executive of the German E-Cigarette Retailers' Association (VdeH):
“At InterTabac 2022, it was clear that interest remains high in e-cigarettes as a risk-reduced alternative to tobacco-based cigarettes. A large number exhibitors from our industry across Germany and beyond, including many who were attending InterTabac for the first time, took the opportunity to present new innovations and products for adult smokers. Important contacts were made, and face-to-face conversations conducted again after a long absence. A superbly organised supporting programme with informative and entertaining features put the finishing touch to this trade show experience.”
Thomas Schäfer, Chief Executive of the North Rhine Westphalia Retailers' Association:
“InterTabac 2022 has remained true to its reputation of being the world's leading tobacco industry trade show. The current global market is tense due to Covid and due to war, posing unimagined challenges to retailers. In times like these, it's all the more important for us to engage person-to-person and to work together on solutions and innovations that will position us securely for the future. Nowhere else is it as easy for retailers to touch base with international manufacturers and suppliers, and get a compact overview of what the entire tobacco industry has to offer. As a result it's nice that, following the compulsory break due to Covid, InterTabac has been able to continue the high quality of past shows by maintaining a broad-based offering, a wide variety of international exhibitors and an interesting programme. Attending InterTabac will continue to be obligatory for us as a trade association.”
What exhibitors had to say
Christoph A. Puszkar, Head of Marketing & PR at 5th Avenue Products Trading GmbH:
“InterTabac is the ideal platform for us to present ourselves and maintain customer contacts. After a two-year break due to Covid, it's a great experience to finally be able to meet familiar faces from the industry again. In my opinion, the show is not just an enrichment for us as a company, it's also an exciting experience for me as a trade visitor.”
Dennis Dahlmann, Chief Executive Officer, and Dustin Dahlmann, Chief Financial Officer at InnoCigs GmbH & Co. KG:
“The attraction of InterTabac is the particularly high quality of visitors at the show. Because we encounter the ideal audience for our products here, this is the only show at which we exhibit. It is of great importance for us to generate new customer relationships, and above all to maintain and deepen our existing contacts. We had the impression that the quality of the show had improved again compared to three years ago. This weekend goes down as a successful one for us.”
Basir Baqi, Sales Manager at Hertz Flavors GmbH & Co. KG:
“Our focus at InterTabac is on networking. We were pleased to be able to meet our contacts in person again after a two-year break due to Covid, and look back positively on the past couple of days. The smooth organisation work by Messe Dortmund also contributes to this.”
Rico Winkel, Marketing Manager at Dinner Lady Fam Ltd:
“Flying our flag at InterTabac is an absolute must for our company. There are lots of valuable opportunities to be had here, especially in the NGP space. Once again, we're thrilled by the business-like, yet relaxed atmosphere that prevails at the show. There are many opportunities to present oneself and win potential new customers face-to-face. This year, we've also been focusing on communicating new products. Also, the wide span of products we've able to experience during these three days is giving us inspiration for evolving our own product range. We're already looking forward to being part of this unique tobacco industry show again next year!”
David Galliker, Managing Director of Zippo GmbH:
“InterTabac enables us to gain a comprehensive view of the current state of the industry. This is particularly valuable for us as a lighter manufacturer, as it allows us to sense changes in the market. We are a company with a long heritage, yet offer a product that is completely in tune with the times. With our sustainable, durable lighters, we've been able to tap into a young, dynamic target group at InterTabac. In addition to this new clientèle, the show is also a place for us to cultivate long-term contacts in the industry.”
Jörg Gerteisen, Managing Director of Hermann Hauser GmbH:
“InterTabac is unique in that the whole world of the tobacco industry comes together and presents its wide range of products. For us, this means drawing inspiration and engaging in conversation with really interesting colleagues in the industry. In this respect, this year's show has been a great success again right from day one for finding new customers, even though making sales is of secondary importance to us at the event. Above all, we enjoy the special atmosphere and networking with our customer groups. As every year, the level of organisation was superb, and we will gladly be back next year.”
Marcello Formica, Managing Director of Gizeh Rauchbedarf GmbH:
“We've been regular exhibitors at InterTabac for many years and, after the break due to Covid, anticipation was especially high this year. Even our high expectations were exceeded, and we can report very lively activity at our stand. Our presence and the level of sales were again as successful as ever this year. Given the mix of networking and discovering new products, we always look forward to coming to Dortmund for this special industry experience.”
Fatih Öztürk, Salesperson at BLACKCOCO's GmbH:
“InterTabac is the meeting place par excellence for our industry. We've been pleased to be part of this special show for several years now – it stands out because of its broad, international audience. This gives us the opportunity to look beyond our usual confines into other areas of the tobacco industry that we don't get to see in our everyday trade show activities elsewhere. As in previous years, the experience for us has been superb in all respects. Despite the high attendance, organisation was smooth, and we're already looking forward to being here again next year.”
Daniel Terveen, B2B Manager at British American Tobacco GmbH
“British American Tobacco is always happy to be here. InterTabac is the only platform where you can get a view of the entire industry. The relevant representatives of the industry are here, and from the broad variety of the show you can tell how the market has changed and diversified in recent years. This is where people in the world of classic tobacco encounter new products and the latest trends. Naturally, we look at how the market is developing. Not only do we present ourselves here as a major manufacturer in the industry, but this year we're using InterTabac to launch two new products that we haven't shown before.”
Mirko Lorenzi, Managing Director of Villiger Söhne GmbH:
“We've been coming to InterTabac for many years. In the last couple of years we've only been able to meet online, and now it feels just like old times. The entire industry is here to present new products, maintain old contacts and celebrate the cigar industry. That delivers a fresh motivational boost. It's fascinating to see how diverse the tobacco world has become in recent years.”
Sebastian Schmitz, Managing Director of Grand River Enterprises Trade GmbH:
“For us, InterTabac is first and foremost about contacts. It's exciting to see the other companies' physical presence in the market, and to make new contacts. For us, our presence is particularly important because we're changing a lot right now. GRE is becoming GRE-Trade in Germany. Our appearance sends a clear message to customers that Grand River is set to remain in the market, and that we will maintain our brand standing.”
Beate Kunz, PR Officer at Philip Morris GmbH:
“InterTabac 2022 feels like coming home. After several years of not seeing each other face-to-face, there's a very special atmosphere this time. Personal contact is extremely important, and one has the time to devote to in-depth conversations, be it with old acquaintances or with new contacts. This is also reflected in the products – there's always something new, yet the traditional remains. For me, InterTabac has a very special feeling in the air, and of course we'll be happy to return.”
EXHIBITIONS AT A GLANCE
INTERTABAC, THE WORLD'S LARGEST TRADE SHOW FOR TOBACCO PRODUCTS AND SMOKING ACCESSORIES
InterTabac, the world's largest trade show for tobacco products and smoking accessories, is where trade visitors meet top decision-makers from the retail, manufacturing and service sectors. The quality and international credentials of visitors is a hallmark of the world's leading event for the tobacco industry – with over 40% of visitors coming from abroad. International market leaders and industry representatives from the fields of cigars, cigarillos, cigarettes, pipes and smokers' requisites, cigarette and pipe tobacco, RYO and MYO, fine cut and leaf, shop fittings, press and IT, point-of-sale systems, vending machines, water pipes and accessories, electronic cigarettes and next generation products will be represented. The subject-matter leadership of InterTabac as a leading global trade show has been enhanced further with presentations on current issues and challenges facing the industry as part of the newly developed, innovative InterTabac supporting programme.
INTERSUPPLY – THE INTERNATIONAL TRADE SHOW FOCUSSING ON THE MANUFACTURING PROCESSES BEHIND TOBACCO PRODUCTS, E-CIGARETTES, PIPES AND HOOKAHS
InterSupply is the international trade show where market leaders and industry representatives from all over the world present their innovations in Dortmund each year. InterSupply covers all aspects of the manufacturing processes behind tobacco products, e-cigarettes, pipes and hookahs. The product and range segment offers a complete overview to top decision-makers, trade visitors and everyone involved in the tobacco industry. InterSupply, which is held in parallel with the famous InterTabac show, is thus the ideal place to maintain contacts with regular customers, generate fresh leads and acquire new customers.
DATE: 15 to 17 September 2022
EVENT ORGANISER: Messe Dortmund GmbH
HALLS OCCUPIED: Halls 1 to 8 and the Westfalenhalle
EXHIBITORS: Over 600 exhibitors from 69 countries
KEY SUBJECT AREAS: Cigars, cigarillos, pipes and smoking accessories, cigarette and pipe tobacco, cigarettes, cigarette papers, next-generation products, hookahs and shisha tobacco
- North Rhine Westphalia Retailers' Association,
- State Tobacco Association (conceptual sponsor)
- German Federal Association of Tobacco Retailers (BTWE)
- German Smoking Tobacco Industry Association (VdR)
- German Cigar Industry Association (BdZ)
TRADE VISITORS: 12,100
VISITOR TARGET GROUPS – INTERTABAC:
Top international decision-makers in the sales channel (tobacco retailers, wholesalers and retailers), as well as manufacturing and service sectors. Industry representatives from home and abroad in the fields of cigars, cigarillos, cigarettes, pipes and smokers' requisites, RYO, MYO, fine cut, pipe tobacco, shop fittings, press and IT, point-of-sale systems, vending machines, water pipes and accessories, and electronic cigarettes. InterTabac caters for everyone in the tobacco industry – in Germany and across the world. The show is ideal for networking with regular customers, generating leads and acquiring new customers. Admission only for trade visitors aged 18 and over.
VISITOR TARGET GROUPS – INTERSUPPLY:
Market leaders, key players, manufacturers and suppliers in the global tobacco industry. Domestic and international managers and specialists in the purchasing, production, product development, research & development, quality and management accounting disciplines.